We are seeking a creative thinker that is willing to integrate with and work as part of a committed team. You will make informed decisions and crucially work collaboratively as part of a team of in-house experts and agency friends. Your innovative nature allows you to identify opportunities and your initiative allows you to act on them.
The ability to go beyond the obvious and identify what makes an engaging story. To research that story, find an angle and bring it to life in writing, while working with our designer to visualise that story creatively. You should be comfortable writing for multiple mediums and adjusting your approach as appropriate. A passion to share inspiring stories and high quality, relevant information is a must.
Content Planning and Distribution
Working within the marketing team means generating content to promote our own adventure tours at Wilderness Scotland and Wilderness Ireland and also servicing the needs of our trade partners. This requires the maintenance of a content calendar, the creation and curation of high quality written content, content requests and proactive image and video library management with our key trade partners.
The successful candidate will show an aptitude for distributing content across a number of channels. That will involve teamwork, developing relationships and levering the power of media partners, social channels, PR and personalised email. This would also include growing the reach of those channels to relevant audiences.
You will be comfortable working in a digital world, so a strong working knowledge of CMSs and ESPs, CRM and social media will be necessary. Your eye for a story will translate into engaging social media posts.
Campaigns and Promotions
Working with the Business Development Manager and Head of Marketing, you will help support the creation and execution of campaigns and promotions across our trade and direct product.
With the role being a split of 95% in the office and 5% out of the office we would expect the successful candidate to be travelling around Scotland, occasionally joining our group or press trips, interviewing experts and focussing on generating high quality relevant content to be edited and distributed.
While we have a lot of fun at Wilderness Scotland, our team is 100% focused on delivering 5 Star world-class client experiences. As such, the successful candidate will bring a professional and high-energy approach with an unwavering focus on the client travel experience.