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      Content Editor

      Would you like to join the Wilderness Scotland team?

      Do you have a curious mind, a passion for outstanding service and a love of adventure? Is being based in the Cairngorms National Park a bit of a dream location?

      If the answer to these questions is a YES then keep on reading.

      Join the Wilderness Scotland Marketing Team

      This position will play an important role in the company, working to promote both the Wilderness Scotland and Wilderness Ireland brands by connecting with a defined audience. This role would suit an aspirant or established travel writer looking to specialise in that niche, while at the same time interested in a more varied marketing support role.

      In Brief:

      • Role – Content Editor
      • Location – Aviemore plus wider Scotland and Ireland travel
      • Type – Full time, permanent
      • Office Time – 95%  In the field – 5%
      • Salary – £25,000-£28,000 per annum dependent on experience
      • Focus – Consumer 50%, Trade 50%
      • Recognised in 2018 as a Great Place to Work and a Great Place to Work for Women

      You can read a bit more about what it’s like to work with us in our Culture Book.

      What We're Looking For

      We are seeking a creative thinker that is willing to integrate with and work as part of a committed team. You will make informed decisions and crucially work collaboratively as part of a team of in-house experts and agency friends. Your innovative nature allows you to identify opportunities and your initiative allows you to act on them.

      Content Creation/Copywriting
      The ability to go beyond the obvious and identify what makes an engaging story. To research that story, find an angle and bring it to life in writing, while working with our designer to visualise that story creatively. You should be comfortable writing for multiple mediums and adjusting your approach as appropriate. A passion to share inspiring stories and high quality, relevant information is a must.

      Content Planning and Distribution
      Working within the marketing team means generating content to promote our own adventure tours at Wilderness Scotland and Wilderness Ireland and also servicing the needs of our trade partners. This requires the maintenance of a content calendar, the creation and curation of high quality written content, content requests and proactive image and video library management with our key trade partners.

      The successful candidate will show an aptitude for distributing content across a number of channels. That will involve teamwork, developing relationships and levering the power of media partners, social channels, PR and personalised email. This would also include growing the reach of those channels to relevant audiences.

      Digital Experience
      You will be comfortable working in a digital world, so a strong working knowledge of CMSs and ESPs, CRM and social media will be necessary. Your eye for a story will translate into engaging social media posts.

      Campaigns and Promotions
      Working with the Business Development Manager and Head of Marketing, you will help support the creation and execution of campaigns and promotions across our trade and direct product.

      Travel
      With the role being a split of 95% in the office and 5% out of the office we would expect the successful candidate to be travelling around Scotland, occasionally joining our group or press trips, interviewing experts and focussing on generating high quality relevant content to be edited and distributed.

      While we have a lot of fun at Wilderness Scotland, our team is 100% focused on delivering 5 Star world-class client experiences. As such, the successful candidate will bring a professional and high-energy approach with an unwavering focus on the client travel experience.

      What You Can Expect

      Based from an incredible, modern, purpose built, warehouse style office in Aviemore in the Cairngorms National Park, we offer a special combination of interesting work, career opportunity and supportive culture in which to thrive as an individual and team member. We have steadily grown over the past five years and plan to continue this growth path, which in turn, will offer a wide range of opportunities for all staff. Not only that, we have also been recognised as the 8th Best Small UK Workplace6th Best Small UK Workplace for Women in the 2018 Great Place to Work awards scheme.

      Wilderness Scotland is a company whose aim is to break new ground and set the worldwide standard for what adventure travel should be. We commit with passion to providing our customers with the most inspiring experiences of their lives, ensuring our experiences are delivered sustainability, promoting the value of wild places, setting new standards for tourism experiences and creating a rewarding, meaningful and truly fun place to work

      Being part of Wilderness Scotland is more than just a job. It means being part of a dynamic team that are always seeking new ways in which we can improve. The successful applicant will thrive in this fast-paced environment and within the team but will be encouraged to bring new ideas and enthusiasm to the role and the company as a whole.

      How to Apply

      Please email a CV and 1 page “cover letter” to ben@wildernessscotland.com.  The 1 page “cover letter” can be in any format/media and must include:

      • details of your current salary
      • a demonstration of your understanding of how content marketing should and could generate ROI for Wilderness
      • one key improvement we could make to our existing content marketing
      • why you would be ideal for the role

      Please also feel free to  include:

      • examples or reference to your existing work/portfolio
      • any other creative and persuasive reasons to hire you

      Your CV should detail your relevant experience and qualifications. To informally discuss the position please call 01479 420 020 and ask to speak to Ben Thorburn. The closing date for applications is 17 April 2019.

      Job Description

      Whilst the details below do not cover every element of the Content Editor, they do provide a general overview of what you can expect from the role.

      Location

      Aviemore – 95% office based, 5% content generation across Scotland & Ireland

      Responsibilities & Expectations

      Essentially the role can be described as the creation, curation and distribution of highly relevant content that awakens the senses and creates an emotional connection with our core audience, both trade and direct. You will work with focus, efficiency within a fun team to achieve the goals set out in our marketing strategy. This will involve:

      • A deep understanding of our traveller personas.
      • The creation of new and the repurposing of existing content for both Scotland and Ireland brands and for direct and trade business, across multiple channels.
      • That creation and editing will be weighted towards your skills and persuasive copywriting will make up a significant part of the role of communicating that content across multiple channels.
      • Management of website, CRM and email content.
      • The ability to report on key metrics related to the role.
      • Providing an additional point of contact for trade partner marketing enquiries.
      • Experience of working on Macs with CRM, CMS, Email and Cloud applications.

      Skills, Knowledge & Experience

      • Minimum of 3 years relevant marketing experience, ideally gained within the travel industry.
      • Practical experience of all or most of the activities offered by Wilderness Scotland and Wilderness Ireland.
      • Practical travel experience of Scotland and Ireland, particularly of the Highlands and Islands and west Ireland.
      • A true understanding of how to make a human connection with content in an increasingly digital world.
      • The ability to create relevant, authentic content that awakens the senses and tells a story to the viewer.
      • Image editing skills would be beneficial.
      • Great ITC skills including G-Suite, Mac equivalent, plus experience of CRM systems.

      Core Competencies

      • Proven ability to plan and prioritise tasks, use initiative and maintain a strong attention to detail at all times.
      • A creative mind which aligns our content marketing with the needs, ambitions and desires of our travellers.
      • Highly developed inter-personal skills, awareness and emotional intelligence with an ability to develop and sustain working relationships.
      • The ability to focus, maintain a high level of productivity and work to deadlines.
      • A strong and clear commitment to consistent professionalism and “extra mile” delivery.
      • A genuine interest and passion for Scotland, wild places and adventure.

      Reporting To

      Ben Thorburn – Head of Marketing

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