We decided to do things a bit differently this year. To celebrate the launch of our pioneering carbon labelling project, we’re turning Black Friday Green.

We are passionate about taking real action on climate change and environmental conservation. We know that our travellers care deeply about our natural world and want to travel responsibly. Together, we can explore Scotland’s beautiful scenery and nature whilst also having a positive impact on the environment.

For each traveller who books between the 26th November and the 6th December, we’ll plant one tree and donate to protect and restore essential peatland in your name. Working with our conservation partners at the John Muir Trust and Trees for Life, the donation on your behalf will remove carbon from the atmosphere and actively contribute to the conservation and restoration of Scotland’s wild places.

Every traveller who books a holiday during our Green Friday promotion
(26^th November – 6^th December) automatically qualifies for the above benefits.

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Protect & Restore Peatlands

Peatlands are vital for carbon storage globally. Covering 3% of the planet, blanket bogs and peat not only store carbon but also extract it from our atmosphere. Furthermore, peatlands are important ecosystems and play a significant role in both flood and drought management across the world. Damaged peatlands release major quantities of greenhouse gasses, confirming the need for both protection and restoration. The John Muir Trust conducts essential peatland conservation work across Scotland.

Tree Planting in Scotland

How does planting a tree impact climate change? Over the course of their lives, trees remove significant amounts of CO₂ from the atmosphere, storing carbon and also releasing oxygen back into the air. Forests and woodlands also provide other benefits for the environment like increasing biodiversity, cooling local climates and distributing water in ecosystems. The groves operated by Trees for Life are selectively planted, well managed and have the potential to absorb up to 50,000 tonnes of CO_2.

What’s Carbon Labelling?

Together with eCollective, we’ve developed one of the world’s first carbon labelling schemes for travel. With this, we can precisely calculate the carbon footprint of each Wilderness Scotland trip, and those of our sister companies as well. We did this work because we’re passionate about addressing the effects of climate change as a business. This project helps us identify where we can be more sustainable in our operations and plan for achieving ‘true’ Net Zero status by 2030 with science-based emission reduction targets.